Crankbaits
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Adam's Custom Lures Carnage Crankbait
The Carnage was built to not only bring carnage to the end of you line, but also handle it when the ..
$24.99
Adam's Custom Lures Havok
Get ready to wreak some HAVOK the next time you hit the water! HAVOK was designed for one purpose an..
$24.99
Adam's Custom Lures Roadkill Crankbait
The ROADKILL™ crank bait from Adam's Custom Lures is an ABS plastic body crankbait with wi..
$24.99
Bucher Baby Depth Raider
The lip on this lure gets it down deep and produces an action that draws in all sizes of muskies, pi..
$20.99
Bucher Jointed Baby Depth Raider
Built rugged like the 8 inch model only scaled down for fish looking for smaller prey. 6", 1.4 o..
$22.99
Bucher Depth Raider
The Depth Raider can be cast or trolled for nearly every big game fish. The built-in tail-up buoyanc..
$24.99
Bucher Depth Raider - Limited Edition
Limited quantities! The Depth Raider can be cast or trolled for nearly every big game fish. The..
$22.99 $24.99
Bucher Depth Raider - Suspending
The legendary DepthRaider 100 straight model crankbait, 1st introduced as a floating diver in 1987, ..
$24.99
Bucher Jointed Depth Raider
The Depth Raider Jointed provides added action and vibration for those hard to catch fish. Designed ..
$25.49
Bucher Baby Shallow Raider
The Shallow Raider 5” is one of the best producing trolling lures on the bay of Green Bay. It runs a..
$20.99
Bucher Shallow Raider
All Shallow Raiders produce action with a straight retrieve or troll and can also be used in a jerkb..
$23.99
Bucher Jointed Shallow Raider
The Shallow Raider Jointed provides extra action while trying to lure big game fish from tight cover..
$25.99
Bucher 9" Magnum Shallow Raider
The newest of the Shallow Raider series lures. Produces same great action as the smaller models in a..
$34.99
Bucher JB Rattler
The JB Rattler is an exceptional lure for big bass, lunker pike, and muskies in a wide variety of co..
$16.99
Big Game Tackle 5" Twitch
These Big Game Tackle Company Twitch baits are made with molded bodies and circuit board lips, makin..
$23.99
Big Game Tackle 7" Twitch
These Big Game Tackle Company Twitch baits are made with molded bodies and circuit board lips, makin..
$25.99
Big Game Tackle 9" Twitch
These Big Game Tackle Company Twitch baits are made with molded bodies and circuit board lips, makin..
$29.99
Chaos Tackle Shadillac
The Shadillac is a rock solid diverse, and extremely effective swimbait designed to torment and make..
$24.99
Drifter Tackle 8" Straight Believer
The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..
$23.99
Drifter Tackle 8" Jointed Believer
The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..
$23.99
Drifter Tackle 10" Straight Believer
The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..
$26.99
Drifter Tackle 10" Jointed Believer
The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..
$26.99
Drifter Tackle 9" Super Stalker
The Super Stalker™ was Drifter’s first lure that incorporated a replaceable soft plastic, live-actio..
$23.99
Drifter Tackle 9" Jointed Super Stalker
The Super Stalker™ was Drifter’s first lure that incorporated a replaceable soft plastic, live-actio..
$23.99
ERC Tackle 9" Double D
ERC has combined the roll and flash of traditional crankbaits with darting, gliding action of jerkba..
$25.99
ERC Tackle 9" Triple D
ERC has combined the roll and flash of traditional crankbaits with darting, gliding action of jerkba..
$25.99
Grandma Lures - 6" Deep Diver
The Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed by "Jak..
$13.99
Grandma Lures - 6" Grandma Classic
The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..
$13.99
Grandma Lures - 7.5" Grandma Classic
The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..
$17.99
Grandma Lures - 9" Grandma Jerkbait
The smaller diving lip on the 9" Grandma Jerkbait makes it a great option for casting and twitching ..
$20.99
Grandma Lures - 9" Grandma Classic
The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..
$20.99
Grandma Lures - 13" Grandma Classic
The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..
$33.99
Fish Tail - Mini
This mini fish tail works as a great add on to many smaller jerkbaits or crankbaits that have the re..
$4.49
Fish Tail - Small
This small fish tail works as a great add on to most jerkbaits or crankbaits that have the rear hook..
$4.49
Fish Tail - Medium
This medium fish tail works as a great add on to most jerkbaits or crankbaits that have the rear hoo..
$4.49
Fish Tail - Large
This large fish tail works as a great add on to most jerkbaits or crankbaits that have the rear hook..
$4.49
Headbanger Lures - Headbanger Tail
The erratic and evasive action of the Headbanger lures gives you the ultimate tool to perfectly..
$22.99 $24.99
Headbanger Lures - Headbanger Shad
Combining the erratic and evasive Headbanger movement with the fish-like characteristics of the fixe..
$20.99 $24.99
Headbanger Lures - Headbanger Shad Replacement Tail - 3 Pack
Extra tails for the Headbanger Shad to replace your old ones when they get torn apart by the fi..
$4.99 $6.99
Leo Lures Magnum Crankbait
The Magnum has a thicker shad shaped body wth Lexan Lip. If you like our MoJoe, you are going to lov..
$29.99 $38.99
Livingston Lures Pounder
The two-piece/single-jointed POUNDER is a great bait to cast and retrieve over the structure. Its ti..
$24.99
Livingston Lures Striker 173
Whether you're casting and retrieving the STRIKER 173, or trolling it over the structure, this lure'..
$21.99 $24.99
Livingston Lures Bulldozer
The BULLDOZER gets its name from a unique lip design and action, which combines with its 5 3/4-inch ..
$20.99
Livingston Lures EBS Bullet Predator
Due to popular demand, Livingston Lures has developed the Livingston Bullet! Add sound attraction to..
$11.99
Livingston Lures Flipper - Deep
The Flipper is the only dive and rise jerk bait, which is also a crankbait, making it very versatile..
$31.99
Livingston Lures Flipper - Shallow
The Flipper is the only dive and rise jerk bait, which is also a crankbait, making it very versatile..
$31.99
Livingston Lures Head Hunter 6
The double-jointed HEAD HUNTER combines the fish-catching characteristics of three baits in one.It f..
$18.99
Livingston Lures Head Hunter 8
The double-jointed HEAD HUNTER combines the fish-catching characteristics of three baits in one. It ..
$22.99
Livingston Lures Head Hunter Magnum
Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you k..
$29.99
Livingston Lures Jerkmaster 254
The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.6 oz. was designed to dart/sla..
$29.99
Livingston Lures Rachel
The RACHEL will fill several roles in your musky/pike-fishing tackle box. You can troll it down to 1..
$22.99 $25.99
Livingston Lures Squeaky Pete
The Squeaky Pete is one of the most versatile lures you’ll ever fish for trophy musky, pike, walleye..
$25.99
Llungen Lures .22 Short
Originally designed by Chad Harmon (Smokin' Bones Lures), the .22 Short is one of the HOTTEST crankb..
$23.99
Llungen Lures .22 Short SS
Do you like to cast? So do we, and the .22 Short SS was designed specifically for mus..
$23.99
Llungen Lures .22 Long
The .22 Long, designed by Chad Harmon, leverages an aggressive lip angle that allows anglers to targ..
$26.99
Llungen Lures .50 Cal
The .50 Cal from Llungen delivers the same kind of punch you would expect from the Llungen Lures cra..
$36.99
Llungen Lures Chad Shad
The Chad Shad, originally designed by Chad Harmon, leverages a tight action while offering a moderat..
$25.99
Llungen Lures Chubbie
The Llungen Lures Chubbie breaks the current mold of streamline, deep running crankbaits. The Chubbi..
$34.99
Llungen Lures Stray Cat
The Stray Cat, designed by Alleycat Lures is an aggressive and hard hitting flat sided crankbait. Kn..
$39.99
Llungen Lures Tony Grant 4" Rattlin Shad
The Llungen Lures Tony Grant Rattlin’ Shad has long been a springtime favorite in many parts of the ..
$16.99
Musky Innovations Swimmin' Invader
Musky Innovations combined two of their most successful products to create one awesome lure!Same gre..
$23.99
Musky Innovations Shallow Invader
The Shallow Invader runs 2-4 feet and is a lethal twitch bait. This "hybrid" lure combines a hard pl..
$23.99
Musky Innovations Pro Magnet - 4 Pack
Pro magnets are rare earth magnets with a cork screw wire attached. They are screwed into soft ..
$7.99
Musky Innovations Magnum Shallow Invader
The Magnum Shallow Invader has great swimming action like the original but with a much larger profil..
$29.99
Musky Innovations Magnum Shallow Invader Replacement Tail
The Magnum Shallow Invader replacement tail. 1 per pack..
$11.99
Musky Mania Lil Ernie
The Musky Mania Lil Ernie™ is proven in both freshwater and saltwater applications. The in..
$15.99
Musky Mania 9" Ernie
The Musky Mania Ernie™ is proven in both freshwater and saltwater applications. The integr..
$17.99
Musky Mania 10" Jake
The Jake is a classic big fish lure. It’s narrow, flat-sided body combined with a unique lip design ..
$25.99
Musky Mania 10" Jake - Live Image
The Jake is a classic big fish lure. It’s narrow, flat-sided body combined with a unique lip design ..
$27.99
Naze Baits 7" Livid Fish
The Livid Fish gets it's name from its angered, fierce appearance in the water. The Livid Fish was d..
$19.99
Naze Baits 7" Rattle Livid Fish
The same great bait as the original Livid Fish, only with rattles. The Livid Fish gets it's name fro..
$23.99
Naze Baits 9" Livid Fish
The Livid Fish gets it's name from its angered, fierce appearance in the water. The Livid Fish was d..
$23.99
Naze Baits 9" Rattle Livid Fish
The same great bait as the original Livid Fish, only with rattles. The Livid Fish gets it's name fro..
$27.99
Phantom Lures 10" Hex
Individually hand-painted and made in the USA, Phantom Hex combines an erratic, subsurface walk that..
$64.99
Phantom Lures 12" Hex
Individually hand-painted and made in the USA, Phantom Hex combines an erratic, subsurface walk that..
$74.99
Rapala 5 1/2" Countdown Magnum - Custom Painted
Custom painted by Wade's Custom TackleDesigned extra-tough for big waterCorrosion-resistant VMC Perm..
$12.49 $14.99
Rapala Magnum Countdown CD-18 NU - Special Edition - Collector
Rapala Magnum Countdown CD-18 NU - Nude color, Magnum, Special Edition. Beautiful lu..
$19.99
Rapala Original Floating - #18
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surf..
$12.99
Rapala Super Shad Rap
Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks...
$16.99
Slammer Tackle 5" Minnow
This little guy is ideal for "twitching" or is still just as deadly on a straight retrieve. You can ..
$14.49
Slammer Tackle 6" Fatty
The Slammer Tackle 6" Fatty is a hard thumping round belly minnow bait that will dive 4 to 5 feet on..
$17.99
Slammer Tackle 6" Minnow
This little guy is ideal for "twitching" or is still just as deadly on a straight retrieve. The perf..
$14.99
Slammer Tackle 7" Minnow
An all around favorite size minnowbait in the Slammer line up. Perfect for spring and fall twitching..
$17.99
Slammer Tackle 8" Minnow
If trophy fish are what your are looking for, then the 8 inch Slammer should be your first choice. D..
$18.99
Slammer Tackle 9" Shallow Minnow
The Slammer Tackle 9" Shallow Minnow has a super wide wobble and head shake. It runs shallower than ..
$21.99
Slammer Tackle 10" Minnow
A large profile makes this a top choice for casting or trolling with its super wide wobble and side ..
$22.99
Slammer Tackle 12" Minnow
Slammers 12" minnow is what you need if big fish are what your after. At 12 inches long and 6-1/2 ou..
$32.99
Slammer Tackle 14" Minnow
Slammer's 14" Minnow was designed for trolling where a large profile bait is needed. With its oversi..
$48.99
Slammer Tackle 5" Shad
New from Slammer Tackle in 2014 is the 5" Shad. Great for casting or trolling. Runs down 4 to 5 feet..
$17.99
Slammer Tackle 4" Deep Shad
If smaller bait is what you're looking for, then the 4" Slammer Deep Shad is a must for your tackle ..
$17.49
Slammer Tackle 6" Deep Shad
A new look to a already great little bait, the popular shad/panfish shaped body has been added to th..
$17.99
Slammer Tackle 7" Deep Minnow
The slender profile of the 7 inch Deep Minnow matches baitfish like Perch, Walleyes, Suckers and Cis..
$18.99
Slammer Tackle 10" Deep Shad
The 10 inch Shad deep diver has a large shad body profile makes this a sure hit for any trophy hunte..
$33.99
Slammer Tackle 10" Deep Minnow
If big fish are what you're after then Slammer's new 10 inch deep Minnow is the bait you need! Teste..
$33.99
Suick Wrangler Cisco Kid
The Wrangler is a jointed version of the original Cisco Kid. Tooth-proof plastic with a molded in di..
$21.99
Suick Husky CIsco Kid - 600 Series - Shallow
600 Series Husky Cisco Kid. This classic crank bait from Suick has consistently put fish in the boat..
$21.99
Suick Husky Cisco Kid - 600 Series - Medium
600 Series Husky Cisco Kid. This classic crank bait from Suick has consistently put fish in the boat..
$21.99
Suick Husky CIsco Kid - 600 Series - Deep
600 Series Husky Cisco Kid. This classic crank bait from Suick has consistently put fish in the boat..
$21.99
Suick Husky Cisco Kid - 1800 Series
The 1800 Series Husky Cisco Kid is a large crankbait lure 9 1/2" designed for "Big" fish. The stainl..
$25.99
Supernatural Big Baits 10" Headlock
Supernatural Big Baits are famous for their unique wandering action. The faster you go, the more the..
$87.99
Supernatural Big Baits 12" Headlock
Supernatural Big Baits are famous for their unique wandering action. The faster you go, the more the..
$87.99
Supernatural Big Baits 12" Jointed Headlock
One time custom batch. Limited quantities. Once they're gone, they're gone! 12", 7.8 oz...
$149.99
Supernatural Big Baits 10" Mattlock
Supernatural Big Baits are famous for their unique wandering action. They are effective whethe..
$97.99
Supernatural Big Baits 12" Mattlock
Supernatural Big Baits are famous for their unique wandering action. The faster you go, the more the..
$97.99
Tackle Industries Rattling Super Cisco (Freshwater)
These have 3D holographic eyes and rattles that really attract big freshwater game fish! These fishi..
$11.99
Tackle Industries Nokken
The Nokken™ is a wiley, dangerous and manipulative creature from Norwegian folklore. He roams rivers..
$13.99 $15.99
Tuff Shad Lures - 4" Tuff Shad
It thumps, it rattles, it trolls at high speeds! Same great action as the 5"er in a smaller bite siz..
$23.99
Tuff Shad Lures - 5" Tuff Shad
It thumps, it rattles, it trolls to 9 MPH!! The new hollow bodied plastic 5" Tuff Shad is the most d..
$26.99
Tuff Shad Lures - 8" Tuff Shad
The 8" Tuff Shad, with all the same great characteristics as the 5"er, only with a bigger profile an..
$35.99
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